Applying the UX Honeycomb Model to Evaluate User Satisfaction in the Maxim Application
Keywords:
User Experience, Maxim Application, Honeycomb UX, Peter MorvilleAbstract
This study evaluates the user experience of the Maxim application using Peter Morville’s UX Honeycomb approach, encompassing seven dimensions: usability, desirability, findability, accessibility, credibility, value, and usefulness. A descriptive quantitative method was employed, with data collected through questionnaires from active users of the Maxim application. Data analysis was conducted using descriptive statistics. The results indicate a positive evaluation, particularly in usability (access speed, average score of 3.87). However, the payment process and overall comfort received lower scores, suggesting the need for improvement. These findings indicate that the Maxim application is generally effective, but improvements to specific features could enhance user satisfaction.
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