The Influence of Product Quality on Repurchase Intention of Holland Bakery With Customer Satisfaction as an Intervening Variable
Keywords:
Product Quality, Customer Satisfaction, Repurchase Intention, Holland BakeryAbstract
This research aims to analyze and determine the influence of product quality on repurchase intentions with customer satisfaction as a mediating variable. The research method used in this research uses a quantitative approach. The population in this study were Holland Bakery Kedungmundu Semarang customers. The sample in this study amounted to 121 respondents. Results of research data analysis using PLS-SEM (Partial Least Square - Structural Equation Modeling) with SmartPLS 3.0 software. The research results show that product quality has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention, and customer satisfaction mediates the relationship between product quality and repurchase intention.
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