The Effect of Service Quality, Price and Location on Customer Satisfaction at K-24 Pharmacy (Case Study at K-24 Pharmacy, Ketileng Raya Branch, Semarang City)
Keywords:
service quality, price, location, customer satisfaction, K24 PharmacyAbstract
This research aims to determine the influence of service quality, price and location on customer satisfaction. The population of this research is customers of the K-24 Ketileng Raya Pharmacy, Semarang City with a research sample of 99 respondents using the sampling method, namely Accidental sampling. The method used in this research is a quantitative method with data analysis techniques using multiple linear regression. The source used in this research is primary data with the help of statistical data analysis tools from the SPSS program version 22. The variables used in this research are service quality, price and location as independent variables and customer satisfaction as the dependent variable. The results of the research show that the service quality variable does not have a significant effect on customer satisfaction at Apotek K-24 Ketileng Raya, Semarang City, while price and location influence customer satisfaction at Apotek K-24 Ketileng Raya, Semarang City and Service Quality, Price and Location have a simultaneous effect. on customer satisfaction at K-24 Ketileng Raya Pharmacy, Semarang City.
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