Kuncoro, B. T. ., and S. Suharti. “The Influence of Service Quality, Brand Image, and Online Customer Reviews on Purchase Decisions”. Economics and Business International Conference Proceeding, vol. 1, no. 2, July 2024, pp. 1176-87, https://jurnalnew.unimus.ac.id/index.php/EBiC/article/view/529.