The Effect of Promotion, Service Quality, and Price on Customer Satisfaction of Bang-Jek Blora Service Users
Keywords:
Promotion, Service Quality, Price, Customer SatisfactionAbstract
Bang-Jek focuses on food delivery with various service categories. The purpose of this study is to find out how promotion, service quality, and price have an impact on Bang-Jek Blora's customer satisfaction. The research uses a quantitative approach. The focus of the study was 4161 Bang-Jek Blora customer contacts. A simple random sampling method was used to collect 100 respondents. The analysis method is multiple linear regression analysis. The results of the study show that Promotion does not have a significant effect on Customer Satisfaction of Bang-Jek Blora Service Users, but Service Quality and Price partially have a positive and significant effect on Customer Satisfaction Bang-Jek Blora Service Users.
References
Aprillia, A., & Fatihah, D. C. (2021). The Effect of Service Quality on Gojek Consumer Satisfaction During the Covid-19 Pandemic in the City of Bandung. Journal of Education and Entrepreneurship, 9(1), 242–257.
Arda, M., & Maulana Banurea, A. (n.d.). THE EFFECT OF PRICE, PROMOTION AND QUALITY OF SERVICE ON GOJEK CUSTOMER SATISFACTION (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS ANDBUSINESS UNIVERSITY OF MUHAMMADIYAH NORTH SUMATRA). In International Journal of Educational Review. Law And Social Sciences |IJERLAS.
Delilah Mutiah. (2023). EFFECT OF PRICE ON DECISION PURCHASE BREAD AT SAIMEN BAKERY MARKET STALLS IN THE CITY JAMBI THESIS. (n.d.).
ELZA ANA MUTIA., (2022). "Analysis of the Influence of Service Quality and Price on GoFood Customer Satisfaction (Case Study on Generation Z of GoFood Service Users in Purwokerto)". Thesis. Purwokerto. State Islamic University Prof. K.H. Syaifuddin Zuhri Purwokerto.
Halim, N. R., & Iskandar, A. (2019). THE INFLUENCE OF PRODUCT QUALITY, PRICE AND COMPETITION ON BUYING INTEREST. Journal of Management and Business Research (JRMB), Faculty of Economics, UNIAT, 4(3), 415–424. https://doi.org/10.36226/jrmb.v4i3.291 the Gojek Journal. (n.d.).
Indonesian Journal of Strategic Management. (n.d.-a). (2024). INFLUENCE PRICE, PROMOTION AND QUALITY OF SERVICE TO SATISFACTION CUSTOMERS ON ONLINE MOTORCYCLE TAXI CUSTOMERS GOJEK (Vol 7, Issue 1). https://journal.uniku.ac.id/index.php/ijsm
Iriyanto, S., Nurhayati, N., Suharnomo, S., & Raharjo, S. T. (2019). The effect of strategic orientation on the competitive advantage and business performance: A case of batik SMEs.
Kanah Arieska, P., Herdiani, N., Public Health Science Studies, P., Health, F., & Nahdlatul Ulama Surabaya Address, U. (2018). SELECTION OF SAMPLING TECHNIQUE BASED ON RELATIVE EFFICIENCY CALCULATION (Vol. 6, Issue 2). http://jurnal.unimus.ac.id
LAZUARDI STIE Mahardhika Surabaya, S. (n.d.). THE EFFECT OF SERVICE QUALITY, PRICE AND PROMOTION ON CUSTOMER SATISFACTION OF GRAB ONLINE TRANSPORTATION (GRABBIKE) USED BY STIE MAHARDHIKA SURABAYA STUDENTS. http://www.topbrand-
Mat Nayan, N., & Hassan, M. K. A. (2020). CUSTOMER SATISFACTION EVALUATION FOR ONLINE FOOD SERVICE DELIVERY SYSTEM IN MALAYSIA. Journal of Information System and Technology Management, 5(19), 123–136. https://doi.org/10.35631/jistm.5190010
Maulana Kahvi, R., (2022). "The Effect of Promotion, Price Perception, and Service Quality on Grabfood Customer Satisfaction during the Covid-19 Period", Thesis, Jakarta. Syarif Hidayatullah State Islamic University, Jakarta.
Maulana, R. A., & Abdurrahman, A. (n.d.). "THE EFFECT OF PRODUCT QUALITY, PROMOTION, AND VALUE RECEIVED ON MCDONALDS CUSTOMER SATISFACTION AT SHOPEE FOOD". Cahaya Mendalika Journal:258-266.
Non-Formal Education, J., Exel Desber Akakip, F., Ariwijaya, H., Milang, I., Program Management Studies, M., Economics Tompotika University Luwuk Banggai Lecturer Management Study Program, F., & Economics Tompotika Luwuk University Banggai, F. (2023). TEXT: Journal Non-Formal Education 485 Influence Service Quality and Promotion of Consumer Satisfaction in Hotels Santika Luwuk. 09(1). https://doi.org/10.37905/aksara.9.1.485-500.2023
Novianti, N., Endri, E., & Darlius, D. (2018). CUSTOMER SATISFACTION MEDIATES THE INFLUENCE OF SERVICE QUALITY AND PROMOTIONS ON CUSTOMER LOYALTY. MIX: SCIENTIFIC JOURNAL OF MANAGEMENT, 8(1), 90. https://doi.org/10.22441/mix.2018.v8i1.006
Nurhayati, N., & Sukesti, F. (2016). Peningkatan loyalitas nasabah bank syariah melalui peningkatan kualitas layanan dan kepuasan nasabah dengan variabel religiusitas sebagai variabel moderating (studi pada bank syariah di kota semarang). Economica: Jurnal Ekonomi Islam, 7(2), 141-153.
Oktarini, R. (2019). "THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION OF GOJEK APPLICATION SERVICE USERS IN TANGERANG CITY". Journal of Secretary |, 6(2).
Pradnyana, I. B. P., & Suryanata, I. G. N. P. (2021). THE INFLUENCE OF PRICE, PROMOTION AND SERVICE QUALITY ON GRAB'S BRAND IMAGE WITH CONSUMER SATISFACTION. E-Journal of Management of Udayana University, 10(1), 82. https://doi.org/10.24843/ejmunud.2021.v10.i01.p05
Rahmawati, I., Tuti, M., Influence, : ", & Product, K. (n.d.-b). INFLUENCE QUALITY PRODUCTS, PROMOTIONS, AND PRICE PERCEPTIONS OF SATISFACTION THE KOFFEE JAKARTA CUSTOMER (Vol. 25, Issue 1).
Rahmayanti, P. L. D., & Ekawati, N. W. (2021a). The Effect of Service Quality and Sales Promotion on Customer Satisfaction and Loyalty Using Online Food Delivery Service in Bali. Journal of Management and Business Equilibrium, 7(2), 125–138. https://doi.org/10.47329/jurnal_mbe.v7i2.714
Rahmayanti, P. L. D., & Ekawati, N. W. (2021b). The Effect of Service Quality and Sales Promotion on Customer Satisfaction and Loyalty Using Online Food Delivery Service in Bali. Journal of Management and Business Equilibrium, 7(2), 125–138. https://doi.org/10.47329/jurnal_mbe.v7i2.714
Sundari Indah. (2022). THE EFFECT OF PRICE AND PRODUCT QUALITY TOWARDS CONSUMER SATISFACTION OF INDONESIAN ICED TEA (Study Student Cases Faculty of Economics and Business, UIR). (n.d.).
Syahrul Haqi, M., Ni, A., Rahmatika, died, & Management of the Faculty of Economics A Wahab Hasbullah University Jombang, P. K. (2020). INFLUENCE PRICE, AND SERVICE QUALITY TO SATISFACTION CUSTOMERS OF GRAB FOOD SERVICES IN JOMBANG. 4. www.seruji.co.id
Syahrul Haqi, M., Ni, A., Rahmatika, Mati, & Management, Faculty of Economics, University A Wahab Hasbullah Jombang, P. K. (2020). THE EFFECT OF PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF GRAB FOOD SERVICE SERVICES IN JOMBANG. 4. www.seruji.co.id
Wandini, D., & Nirmala Sari, T. (2023). The Effect of Promotion and Service Quality On Grab Customer Satisfaction During the Covid 19 Pandemic (Case Study Of Management Student On Potential University). Journal of Management Vision, 9(1).
Downloads
Published
Versions
- 2024-11-22 (3)
- 2024-11-21 (2)
- 2024-07-27 (1)
